近年来，在国外认证机构在华大量开设分支机构、国内民营认证机构准入放宽的背景下，国内传统认证机构面临着日趋激烈的竞争环境；同时，新时代、新技术和新业态又对认证机构的发展提出了新的要求；再者，机构本身的规模扩张也使原本有效的管理手段不再适宜，需要做出改变。作为企业的核心竞争力之一，市场拓展团队的管理水平、拓展能力及成长属性影响着企业的生存与发展状况，在适应外部竞争环境和进行自我革新的过程中，市场拓展团队科学、适宜的绩效考核是有力的保障之一。

论文以广州C认证公司市场拓展人员绩效考核改进为研究对象，运用绩效考核相关理论，采用文献研究法、实地调查法和定量分析等方法，针对广州C认证公司市场拓展人员绩效考核实际展开研究，分析了当前存在的主要问题和形成的原因，提出了广州C认证公司市场拓展人员绩效考核的改进措施，明确了改进实施阶段和保障措施。当前广州C认证公司市场拓展人员绩效考核具备基本的考核过程，明确了绩效考核周期、主体、指标，考核结果能得到反馈和运用，但仍存在绩效考核指标单一、绩效考核方法不科学、绩效考核对员工行为引导不足、绩效考核未明确淘汰机制、绩效考核结果运用局限等问题。从面对业务发展变化调整不及时、面对快速扩张应对不足、管理观念陈旧和水平不足、缺乏全面系统的分析研判等方面对问题产生原因进行分析，提出了广州C认证公司市场拓展人员绩效考核的改进措施：设置多重考核指标、设置工作质量评价机制，实施质量积分考核办法、设置淘汰机制，实施末位管理制度、考核主体多元化、强化考核结果运用、优化考核过程。明确了改进方案实施的过程和阶段，并从人员、机制、文化等方面提供了保障机制。

论文通过对广州C认证公司市场拓展人员绩效考核改进的研究，一方面对广州C认证公司市场拓展人员的积极性起到了调动作用，另一方面对开展第三方认证认可的同类公司市场拓展人员绩效考核具有参考价值。

近年来，在国外认证机构在华大量开设分支机构、国内民营认证机构准入放宽的背景下，国内传统认证机构面临着日趋激烈的竞争环境；同时，新时代、新技术和新业态又对认证机构的发展提出了新的要求；再者，机构本身的规模扩张也使原本有效的管理手段不再适宜，需要做出改变。作为企业的核心竞争力之一，市场拓展团队的管理水平、拓展能力及成长属性影响着企业的生存与发展状况，在适应外部竞争环境和进行自我革新的过程中，市场拓展团队科学、适宜的绩效考核是有力的保障之一。

论文以广州C认证公司市场拓展人员绩效考核改进为研究对象，运用绩效考核相关理论，采用文献研究法、实地调查法和定量分析等方法，针对广州C认证公司市场拓展人员绩效考核实际展开研究，分析了当前存在的主要问题和形成的原因，提出了广州C认证公司市场拓展人员绩效考核的改进措施，明确了改进实施阶段和保障措施。当前广州C认证公司市场拓展人员绩效考核具备基本的考核过程，明确了绩效考核周期、主体、指标，考核结果能得到反馈和运用，但仍存在绩效考核指标单一、绩效考核方法不科学、绩效考核对员工行为引导不足、绩效考核未明确淘汰机制、绩效考核结果运用局限等问题。从面对业务发展变化调整不及时、面对快速扩张应对不足、管理观念陈旧和水平不足、缺乏全面系统的分析研判等方面对问题产生原因进行分析，提出了广州C认证公司市场拓展人员绩效考核的改进措施：设置多重考核指标、设置工作质量评价机制，实施质量积分考核办法、设置淘汰机制，实施末位管理制度、考核主体多元化、强化考核结果运用、优化考核过程。明确了改进方案实施的过程和阶段，并从人员、机制、文化等方面提供了保障机制。

论文通过对广州C认证公司市场拓展人员绩效考核改进的研究，一方面对广州C认证公司市场拓展人员的积极性起到了调动作用，另一方面对开展第三方认证认可的同类公司市场拓展人员绩效考核具有参考价值。

In recent years, foreign certification agencies have opened a large number of branches in China, while domestic private certification agencies have relaxed their access. Against this backdrop, traditional certification agencies in China are facing an increasingly fierce competitive environment; At the same time, the new era, new technologies, and new formats have put forward high requirements for the development of certification agencies; Finally, the expansion of the organization itself will also make the originally effective management methods no longer suitable, and changes are necessary. As one of the core competitiveness of an enterprise, the management level, expansion ability, and growth attributes of the market expansion team directly affect the survival and development status of the enterprise. In continuously adapting to the external competitive environment and conducting self innovation, the scientific and appropriate performance evaluation of the market expansion team is one of the powerful guarantees.

This paper adopts the relevant theories of performance evaluation, and uses a series of research methods such as literature research, field investigation, and quantitative analysis to study the actual performance evaluation of market expansion personnel of Guangzhou C Certification Company. It summarizes the main problems and causes of the current situation, and finally proposes improvement measures for the performance evaluation of market expansion personnel of Guangzhou C Certification Company, making the implementation stage and guarantee measures of the improvement clearer. At present, the performance evaluation of the market expansion personnel of Guangzhou C Certification Company has a basic evaluation process, which clarifies the performance evaluation cycle, subjects, and indicators. The evaluation results can be feedback and applied. However, it can also be seen that there are still the following problems in the performance evaluation of the market expansion personnel of Guangzhou C Certification Company, including single performance evaluation indicators, unscientific performance evaluation methods, insufficient guidance of performance evaluation on employee behavior, unclear elimination mechanism for performance evaluation, and limited application of performance evaluation results. This article analyzes from the following aspects, including the untimely adjustment of business development changes, insufficient response to rapid expansion, outdated management concepts and insufficient level, and the lack of comprehensive and systematic analysis and judgment. It proposes improvement measures for the performance evaluation of market expansion personnel of Guangzhou C Certification Company: setting multiple assessment indicators, setting up work quality evaluation mechanisms, implementing quality point assessment methods, and setting up elimination mechanisms, Implement a bottom management system, diversify assessment subjects, strengthen the application of assessment results, and optimize the assessment process. Finally, the process and stages of implementing the improvement plan were clarified, and a guarantee mechanism was provided from personnel, mechanisms, culture, and other aspects.

The paper studies the improvement of performance evaluation for market expansion personnel of Guangzhou C Certification Company. On the one hand, it has played a motivating role in mobilizing the enthusiasm of market expansion personnel of Guangzhou C Certification Company, and on the other hand, it has reference value for the performance evaluation of market expansion personnel of similar companies that carry out third-party certification and recognition.

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