摘要

作为我国输配电领域规模最大、产业最完整、综合能力最强的全电压、全系列交直流电气装备制造企业的海外事业平台，X公司从最初的设备进出口发展成为了电力工程总承包商，纵深发、输、配、用四大领域，业务遍及全球60多个国家和地区。以国家“走出去”和“一带一路”倡议为契机，X公司按照公司发展战略部署及自身发展需求，对海外市场进行了细化，以各大洲为基础，形成了亚洲、非洲、欧洲以及美洲的海外布局。然而面对突如其来的疫情影响以及当前国际关系造成的海外市场威胁，公司业务也受到了严重阻碍和打击，公司海外发展战略亟需根据当前市场环境进行调整。

本文首先通过问卷调查及资料查阅的方式，对X公司及其当前海外市场业务概况进行了介绍，并分析了X智利公司尚无明确的发展战略及在公司发展中所遇到的问题。为了解决目前遇到的问题和困境，文章通过使用PEST分析法（外部总体环境），波特五力模型（外部行业环境），VRIO模型（内部核心竞争力），EFE、IFE矩阵（企业内外部因素评价矩阵）等战略分析工具，对X智利公司进行了内外部环境分析。通过外部环境分析机会与威胁，识别什么可以做；通过内部环境分析自身能力、资源以及核心竞争力，识别可以做什么。随后使用SWOT分析法（综合内部环境）和QSPM定量战略计划矩阵进行了进一步综合分析，为X智利公司的发展选择和制定了多元化战略方案，并制定了同心多元化战略和水平多元化战略两种具体实施途径，建议X智利公司可以充分发挥自身全产业链优势，抓住当前国外投资机会和良好的投资条件，多元化发展其产品及业务领域，找到市场商机，争取项目机会，充分发挥核心竞争力优势，扬长避短。

最后，根据选定的X智利公司多元化发展战略方案，从“完善海外市场管理制度、加强企业属地化建设、建立国内外企业合作机制、产品和业务领域多元化发展”四个方面提出了X智利公司发展战略实施的保障措施。以期提高市场竞争力、快速应对国际市场变化，实现公司可持续发展。

 

关键词：智利；公司发展战略；战略分析工具

Abstract

As the largest, most complete and strongest overseas business platform of full-voltage and full-series AC and DC electrical equipment manufacturer in the field of power transmission and distribution in China, Company X has developed from the initial import and export of equipment to become a general contractor of electric power engineering, with a deep penetration into the four major fields of power generation, transmission, distribution, and utilization, and its business has spread to more than 60 countries and regions all over the world. Taking the national "Going Global" and "One Belt, One Road" initiatives as an opportunity, Company X, in accordance with the company's development strategy and its own development needs, has refined its overseas markets, forming an overseas layout of Asia, Africa, Europe and the Americas on the basis of each continent. However, in the face of the sudden impact of the epidemic and the threat to the overseas market caused by the current international relations, the company's business has been seriously hindered and hit, the company's overseas development strategy needs to be adjusted in accordance with the current market environment.

 

This article firstly introduces Company X and its current business profile in overseas markets by means of questionnaire survey and data review, and analyzes the lack of a clear development strategy for X Chile and the problems encountered in the company's development. In order to solve the current problems and dilemmas encountered, the article analyzes the internal and external environments of X Chile through the use of strategic analysis tools such as PEST analysis (external general environment), Porter's Five Forces model (external industry environment), VRIO model (internal core competitiveness), and EFE, IFE matrix (evaluation matrix of internal and external factors of the enterprise). The external environment was used to analyze opportunities and threats and identify what can be done; the internal environment was used to analyze its own capabilities, resources, and core competencies and identify what can be done. Subsequently, SWOT analysis (comprehensive internal environment) and QSPM quantitative strategic plan matrix were used to conduct further comprehensive analysis, select and formulate diversification strategy plan for the development of X Chile, and formulate two specific implementation paths of concentric diversification strategy and horizontal diversification strategy, suggesting that X Chile can give full play to its own advantages of the whole industrial chain, seize the current foreign investment opportunities and good We suggest that X Chile can give full play to its advantages in the whole industry chain, seize the current foreign investment opportunities and favorable investment conditions, diversify its products and business fields, find market opportunities, strive for project opportunities, give full play to its core competitiveness, and make the best use of its strengths.

 

Finally, based on the selected strategic plan for the diversified development of X Chile, the guarantee measures for the implementation of the development strategy of X Chile are proposed in the four aspects of "perfecting the management system of overseas markets, strengthening the localization of enterprises, establishing the cooperation mechanism between domestic and foreign enterprises, and diversifying the development of products and business fields". It aims to improve market competitiveness, quickly respond to changes in the international market and realize sustainable development of the company.

 

Keywords: Chile; Corporate Development Strategy; Strategic Analysis Tools

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