主旋律影视作品作为一种集政治性、人民性、时代性、思想性、娱乐性于一体的文艺形式，蕴含着丰富的大学生思想政治教育功能，与大学生思想政治教育目标一致、内容相通，承担着“影以载道”、立德铸魂的重要使命。高校创新运用主旋律影视作品开展大学生思想政治教育，是维护高校意识形态安全，增强大学生文化自信，推动大学生思想政治教育守正创新的重要路径。本文综合运用文献分析法、调查研究法以及学科交叉研究法对目前高校运用主旋律影视作品育人的初步成效、现存问题及问题成因展开探究、分析，进而提出相应的优化路径，助推主旋律影视作品更好发挥大学生思想政治教育功能，提升大学生思想政治教育的感染力、亲和力、实效性。

通过调查研究发现，目前高校运用主旋律影视作品开展大学生思想政治教育的意识不断增强，教育效果初步彰显，取得了一定的积极成效。同时，就目前而言高校运用主旋律影视作品育人还存在着教育效果不深入、学生参与度低，运用形式单一陈旧等问题。高校运用主旋律影视作品育人教育实践活动是一项复杂的系统工程，需要大学生思想政治教育各要素同频共振、协同发力，结合调查结果，本文从教育主体、教育对象、教育方法、教育环境、教育载体、主旋律影视作品本身六个维度将问题归因为：教育主体运用主旋律影视作品育人能力不足、大学生历史文化及影视鉴赏素养缺失、教育方法运用不充分、教育环境营造有欠缺、教育载体运用不灵活、主旋律影视作品吸引力有待提升等因素。

针对上述问题及问题成因，结合大学生实际求知、成长需求，本文从六个方面提出高校运用主旋律影视作品开展大学生思想政治教育的优化路径：第一，从凝聚育人合力、提高教育主体运用主旋律影视作品育人技能、优化教育主体运用主旋律影视作品育人理念入手，打造高素质主旋律影视作品育人主力军；第二，切实提升大学生历史文化素养、提高大学生影视鉴赏能力，增强大学生运用主旋律影视作品进行自我教育的能力；第三，创新运用激励教育法、榜样示范法等教育方法，释放高校运用主旋律影视作品育人内生动力；第四，注重创设良好的物质文化环境及同辈群体环境，营造高校运用主旋律影视作品育人氛围；第五，通过搭建网络平台、健全管理机制、开展特色活动夯实高校运用主旋律影视作品育人实效；第六，主旋律影视作品要讲好中国故事、优化叙事模式、提高创作质量，增强自身的吸引力与感染力。

The main theme of film and television works, as a literary and artistic form that integrates political, people-oriented, contemporary, ideological, and entertainment aspects, contains rich functions of ideological and political education for college students. They are consistent with the goals and content of ideological and political education for college students, and bear the important mission of "using shadow to convey the truth" and cultivating morality and soul. The innovative use of the main theme film and television works in universities to carry out ideological and political education for college students is an important path to maintain ideological security, enhance cultural confidence of college students, and promote innovation in ideological and political education for college students. This article comprehensively uses literature analysis, survey research, and interdisciplinary research methods to explore and analyze the initial effectiveness, existing problems, and causes of the use of theme film and television works in education in universities, and then proposes corresponding optimization paths to help theme film and television works better play the role of ideological and political education for college students, and enhance the infectivity, affinity, and effectiveness of ideological and political education for college students.

Through investigation and research, it has been found that the awareness of universities using the main theme of film and television works to carry out ideological and political education for college students is constantly increasing, and the educational effect is initially showing, achieving certain positive results. At the same time, currently, there are still problems with the use of theme film and television works in universities to educate people, such as insufficient educational effectiveness, low student participation, and outdated application forms. The practice of using thematic film and television works to educate students in universities is a complex systematic project that requires the resonance and collaborative efforts of various elements of ideological and political education for college students. Based on the survey results, this article attributes the problem from six dimensions: the education subject, the education object, the education method, the education environment, the education carrier, and the thematic film and television works themselves: the education subject lacks the ability to use thematic film and television works to educate people Factors such as the lack of historical, cultural, and film and television appreciation literacy among college students, insufficient use of educational methods, inadequate creation of educational environments, inflexible use of educational carriers, and the need to enhance the attractiveness of the main theme film and television works.

In response to the above problems and their causes, combined with the actual knowledge and growth needs of college students, this article proposes an optimization path for universities to use the main theme film and television works to carry out ideological and political education for college students from six aspects: first, starting from consolidating the joint efforts of education, improving the skills of education subjects to use the main theme film and television works to educate people, and optimizing the concept of education subjects to use the main theme film and television works to educate people, To create a high-quality main theme film and television work as the main force for educating people; Secondly, effectively enhance the historical and cultural literacy of college students, enhance their film and television appreciation ability, and enhance their ability to use the main theme of film and television works for self-education; Thirdly, innovate the use of educational methods such as incentive education and example demonstration to unleash the endogenous motivation of universities to use the main theme of film and television works to educate people; Fourth, pay attention to creating a good Material culture environment and Age grade environment, and create an atmosphere for colleges and universities to use the theme film and television works to educate people; Fifthly, by building a network platform, improving management mechanisms, and carrying out characteristic activities, we can consolidate the effectiveness of universities in using the main theme of film and television works to educate people; Sixth, the main theme of film and television works should focus on telling Chinese stories well, optimizing narrative patterns, improving creative quality, and enhancing their own attractiveness and appeal.